welcome, lovely!


Hi, I’m Rachel and I’m obsessed with making you look good online.


I’m a Digital Stylist, Brand Strategist and all-round creative-type helping female entrepreneurs create, bloom and grow powerful and purpose-fueled brands.

Dreams for Breakfast is a boutique brand studio where creativity and courage collide, and how I support trailblazing women carve out their niche in the online world.

I'm all about being practical when it comes to designing a beautiful brand and business, but I also know there's a key ingredient often overlooked when it comes to success: ensuring our mindset is in alignment with the epic vision we have.

My approach blends both the practical tools and strategies to create the brand you've been dreaming about, along with the essential mind and soul shifts to support cultivating unshakable self-belief and soul-stirring courage, so you can make your vision a reality.

I believe that within each of us, lies our own unique blend of magic and when we share these gifts with the world, we become unstoppable.

All powerful brands have a compelling narrative - my role is to help uncover your unique blend of magic and lay the foundation for you to build an unshakable online presence that your dream clients can't help but to pay attention.

I’m on a mission to help your brand realize it’s potential, ultimately giving you more money and freedom to live the life you've been dreaming about.

This is YOUR time to make the impact and income you desire.

It’s time to stop hiding your gifts. You are here to shine.

I’d love you to check out my blog where I share a ton of inspiration...You can also find me hanging out on Instagram - come on over and say ‘hi’!

Be sure to sign up for my newsletter which is  jam packed with juicy tips and exclusive content to help you create your dream business + grab your FREE copy of Little Brand Book with the six key steps to create an unshakable foundation for your brand!

I’m so glad you’re here and can’t wait to know more about your business and mission in the world!  




I discovered the world of blogging during my corporate marketing career at a time when I was feeling very creatively unfulfilled.

After being inspired by so many amazing women I saw turning their creative passions into careers, I thought to myself, ‘hey I could do that!’ and shortly after, my first blog was born.

Turns out the decision to start a blog became the catalyst to kick-start many incredible changes in my life.

Blogging ignited my love of writing; design and styling; and allowed me to discover gifts I didn’t even know I had...It also gave me the platform to launch my first business and has been the constant as I explored by my entrepreneurial path.

In 2014 I left my full time job and began freelancing, helping brands and businesses with their digital strategies and online marketing.

At the end of 2015, I packed up my life in Sydney, Australia to follow my dream of living overseas and landed in San Francisco…

...It was during this time I realized I needed to re-invent and re-learn everything I thought I knew about building a purpose-driven brand to create a successful business in a new country… Along with figuring out that having goals and a fancy strategy are completely meaningless if our mindset is in the wrong place.

I’m now on a mission to support my fellow creatives build unshakable self-belief and infuse their unique blend of magic to create the life and business they’ve been dreaming about.



  • I’m an introvert; INFJ to be precise.

  • I much prefer staying in than going out. My idea of heaven is diffusing essential oils while curling up with a good book!

  • I’m obsessed with magazines and have been ever since I picked up my first copy of Vogue at 14. It’s where my love affair with styling began...

  • I met the love of my life on Tinder and it was love at first sight (check out the full story here).

  • I’m originally from Sydney Australia, but at the end of 2015 we packed up everything we own to chase our Californian dream… and we’re currently adventuring in San Francisco.

follow my adventures on Instagram!



Rachel is an Australian Creative Director and Brand Stylist, currently based in San Francisco. She's the founder of Dreams for Breakfast, a boutique brand studio on a mission to help female entrepreneurs discover their own unique blend of magic, so they can create, bloom and grow a powerful and purpose-fueled brand.

With an intuitive approach to design, mixed with her background in marketing and psychology, Rachel helps her clients tap into what makes them unique and uncover their zone of genius, ultimately allowing their dream clients to connect with them in an authentic and meaningful way.

After 10 years working across Australia's most iconic brands including Optus, Woolworths and News Corp, specializing in content marketing and digital strategy, she left Sydney at the end of 2015 to pursue her dream of living overseas and currently resides in San Francisco.

Rachel holds a B.A in Marketing and Psychology and is Certified Health Coach through the Institute of Integrative Nutrition; she received her 200 RYT Yoga Teacher training from Yoga Garden in San Francisco; and is a Life Coach through Beautiful You Coaching Academy.

Alongside this, Rachel teaches at General Assembly and Imparture Training.