I started my first blog on a whim while I was working in my corporate marketing career at a time when I was feeling creatively unfulfilled. Despite having amazing opportunities during my professional career and working for iconic brands including American Express, Nestle and Cosmopolitan Magazine - I always had a burning desire to run my own business; I just didn’t know what it looked like back then… Blogging gave me my first glimpse into what building a career I was truly excited could look like and a taste of what freedom from the corporate world felt like…
I left my corporate job and began freelancing, helping brands and businesses with their digital strategies and online marketing. On the side I was learning everything I could about building an online business; I took Marie Forleo’s B School; got my Health Coaching Certification from the Institute of Integrative Nutrition and launched my first online business, My Nourish Box.
An exciting opportunity to move to the U.S came up. Said business was put on hold while I figured out what life in San Francisco looked like. Quickly realized my product based business was not going to make the transition. By December we’d packed up our life in Sydney and after three months of travel in Bali and Europe arrived in the U.S with two suitcases!
This chapter was full of failure, learning and growth as I shifted my entire perspective on what it takes to build a powerful and purpose-driven online brand… Started to embrace that I didn’t fit into a ‘one size fits all box’. Focused on what I loved and by the end of the 2017 had completed my yoga teacher training and studies to become a Beautiful You Life Coach.
Came full circle after realizing that not fitting into a neat little box was my best advantage and the total game-changer that led me to where I am today.
In our new economy each of us has our own unique blend of magic - a culmination of our skills, experience, passions and strengths - and this is what sets us apart from anyone else on the entire planet.
It's now my mission to support you re-inventing and re-imagining your online presence to be an authentic reflection of you.