homepage-vvwwArtboard 1.jpg

I'm Rachel!



Welcome to the party!


Now that you're officially here, let's get to know each other, shall we?


The low down:

I combine over 10 years working in advertising and digital marketing with a passion for wellness, styling and personal development.

I’m a Brand Stylist, Certified Health Coach, Yoga Teacher and Life Coach, holistically fusing my experience to support female entrepreneurs and change makers create powerful and purpose-fueled online brands.

Today's world is rapidly changing and it’s no longer an option to ignore the digital economy. Regardless of whether you’re an entrepreneur, freelancer or simply looking to reinvent your career - having an online brand that authentically reflects who you are, what you do, why you do it and who you do it for - is essential.

But I get it, it’s noisy out there - how are you expected to stand out in a sea of a million other coaches, stylists and designers?


By igniting


your unique


blend of magic.


I believe that within each of us, lies our own unique blend of magic and when we share these gifts with the world, we become unstoppable.


The new economy - Brand YOU:

All powerful brands have a compelling narrative - my role is to help you re-imagine and re-invent your brand and lay the foundation for you to build an unshakable online presence that your dream clients can't help but to pay attention.

I’m on a mission to help you realize your potential, ultimately giving you more money and freedom to live the life you've been dreaming about.


    As a Brand Stylist, my work is an artful combination of strategy, intuitive coaching & styling.


    Practically speaking, what does this mean?

    Good question!

    I believe in a holistic approach to creating a powerful and purpose-fueled brand - brand you is everything you stand for and how you show up in the world.

    Showing up as your best self means getting the foundation right first:

    YOU are your best asset.

    Here's how I can help:

    • Up-level and re-invent your online brand with a custom Squarespace website so you can attract your dream clients and position yourself as an expert in your niche.

    • Strategic coaching and consulting to support you cultivating a visual brand and online presence that is an authentic reflection of you.
    • Personal Style Coaching to support you styling your wardrobe so you can effortlessly and confidently show up and share your message with the world.
    • Supporting you to create a new way of being aligned with your brand vision so you can look your best and feel your best - everyday!

    Keen to get started?

    Check out the blog for a ton of inspiration, or if you're keen to start working together to create some magic - take a look at my services.

    I'd also love to invite you to grab a copy of my free eBook - Little Brand Book which has the exact system you need to create a rock solid foundation for your brand.



    How it all began...



    I started my first blog on a whim while I was working in my corporate marketing career at a time when I was feeling creatively unfulfilled. Despite having amazing opportunities during my professional career and working for iconic brands including American Express, Nestle and Cosmopolitan Magazine - I always had a burning desire to run my own business; I just didn’t know what it looked like back then… Blogging gave me my first glimpse into what building a career I was truly excited could look like and a taste of what freedom from the corporate world felt like…


    I left my corporate job and began freelancing, helping brands and businesses with their digital strategies and online marketing. On the side I was learning everything I could about building an online business; I took Marie Forleo’s B School; got my Health Coaching Certification from the Institute of Integrative Nutrition and launched my first online business, My Nourish Box.


    An exciting opportunity to move to the U.S came up. Said business was put on hold while I figured out what life in San Francisco looked like. Quickly realized my product based business was not going to make the transition. By December we’d packed up our life in Sydney and after three months of travel in Bali and Europe arrived in the U.S with two suitcases!


    This chapter was full of failure, learning and growth as I shifted my entire perspective on what it takes to build a powerful and purpose-driven online brand… Started to embrace that I didn’t fit into a ‘one size fits all box’. Focused on what I loved and by the end of the 2017 had completed my yoga teacher training and studies to become a Beautiful You Life Coach.


    Came full circle after realizing that not fitting into a neat little box was my best advantage and the total game-changer that led me to where I am today.

    In our new economy each of us has our own unique blend of magic - a culmination of our skills, experience, passions and strengths - and this is what sets us apart from anyone else on the entire planet.

    It's now my mission to support you re-inventing and re-imagining your online presence to be an authentic reflection of you.


    Let's be social!