Well, hello!

Thank you for stopping by; I’m thrilled you’re here!

Welcome to the online hub for wellness entrepreneurs & small business owners who are looking to cultivate a purposeful & powerful online brand.

My goal is to help you ditch the overwhelm when it comes to building an online brand and make it fun, easy & accessible


Dreams for Breakfast is a modern field guide for entrepreneurship, brand strategy & personal growth, with the simple intention to support you creating the life & business you've been dreaming about.

➕  ➕  ➕ 

The low-down

I combine over 10 years in the corporate world of advertising and digital marketing with almost 9 years blogging and building my own online presence. Over the years I’ve worked on building online brand strategies for iconic brands including American Express, Nokia, Nestle and Dove; worked with top tier influencers including Zanita and Sally Fitzgibbons and developed the social media strategy for Apple's 2017 app of the year, Calm.


On a personal level, I live and breathe wellness. I’m a certified Holistic Health Coach, Life Coach and 200 RYT yoga teacher and regularly teach at General Assembly.

These days, I strategically fuse my passion for wellness into helping entrepreneurs and small business owners cultivate online brands that are an authentic reflection of you and your message, so you can attract your dream clients AND eat your dreams for breakfast!

Here you’ll find inspiration, strategies and ideas on wellness, entrepreneurship and personal growth all with the simple intention to support you creating the life and business you've been dreaming about.

While you're here, take a look at some of my favorite posts:

➕  ➕  ➕ 

I'd also love to invite you to join my newsletter so you never miss a post - this is where I also share a ton of juicy reflections & insights I don't share anywhere else!

My story.


I started my first blog back in 2009 as a creative outlet while working full time in corporate marketing, at a time I was feeling incredibly unfulfilled in both my life and career.

Blogging opened up a world of opportunity and gave me a glimpse into what was possible.


In 2014 I got certified as a Holistic Health Coach through the Institute of Integrative Nutrition and at the same time, I was learning everything I could about starting an online business - taking courses and trainings, hiring coaches and basically absorbing everything I could to create my new reality.

Along the way, I met the man of my dreams; quit my full time job and began freelancing, helping other businesses with their digital strategies and building their brands online.

At the end of 2015, we packed up everything we owned and left our hometown, Sydney, Australia to chase our dream of living overseas.

We’re currently adventuring in San Francisco, California, where I’m super grateful to be surrounded by so many inspiring leaders in health and wellness. In 2017 I completed my RYT 200 hour yoga teaching training at Yoga Garden in San Francisco and studied to become a Life Coach with Beautiful You Coaching Academy.

What I know for sure: there's no perfect time to start creating the life & business you've been dreaming about. It's instead making the decision you’re all in and then committing to taking the daily steps towards your epic vision.

Here you’ll find the tools, inspiration and soul-fueled guidance on making it happen.

Now is the time to say a big heck yes to redefining what your version of success looks like and having the courage to live it, on your own terms.

➕  ➕  ➕ 


Keen to get started straight away?

Grab a copy of Little Brand Book with the exact system you need to creating a rock solid foundation for your online brand.

➕  ➕  ➕ 

Love yourself. Follow your bliss. Eat your Dreams for Breakfast.

➕  ➕  ➕ 

In case you were wondering….

  • My first blog was all about fashion and decor. I still am quite obsessed with both of these topics, but truth be told I believe style to be far more relevant than fashion. ‘Fashion is fleeting, style is eternal’.  {Fancy a peek? Here it is!}.
  • I’m very much an introvert {INFJ} and hygge enthusiast. Staying in is the new going out 😂
  • My biggest indulgences are essential oils, candles and books. Luxury to me is curling up with a good book while diffusing a chillaxed blend - my favorite is clary sage, lavender and roman chamomile {get your hands on your own here}.
  • I’m most at home by the ocean. I’m a water sign {Scorpio} and salt water fuels my soul.

Let's be social!