Ep#15 :: Ali Bonar, Kween Foods :: keeping it real and the power of being yourself in business

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Hey guys, welcome back to the Dreams For Breakfast podcast - thank you so much for tuning in!

I’m shaking things up around here and I’m excited to be launching the second season of the show with a slightly new spin.

To give you a bit of context...

In March, I made a quick trip back home to Australia and renewed my visa - which means I’ll be in the U.S for another 2 years… So, I decided to mix things up by featuring female entrepreneurs who are killing it at their game in San Francisco.

Full disclosure: Initially these interviews were not meant to be podcast episodes, but after my first interview with Ali Bonar - today’s wonderful guest - I thought it was too good NOT to share with you guys.

Sooo.. please excuse the sub-optimal sound and the less than perfect-ness of this interview. There’s a ton of good stuff in here and I hope you love it.

Future interviews may not be on the show and just on the blog BUT I’d love your feedback and hear what you think! Please leave me comment or send me a DM on instagram and let me know!!

Ok, on that note, let me introduce you to our guest today - Ali Bonar.

You may also know Ali as Avokween on Instagram; who is the founder of Kween Foods.

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Ali is a tech marketer by day, foodie by night. After graduating from UC Berkeley with a degree in nutrition, she launched her Instagram account @avokween, and Kween Foods shortly thereafter.

She lives in San Francisco, where you can find her making a hot mess in her kitchen.

Ali is as funny as she is super lovely AND down-to-earth.

We caught up over a coffee on a beautiful Spring day and chatted all about the launch of her epic Granola Butter (seriously this is SO good!) and her company Kween Foods and how she juggles ALL the things while working full time.

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In this episode we talk about:

  • Ali’s journey and how a toxic relationship with food became the inspiration behind creating her company.

  • How Ali came up with the idea for Granola Butter and the first steps she took to making it into a legitimate product.

  • What it’s like to have co-founded the business with her partner and to be living and breathing a business together.

  • The challenges Ali faced in the lead up to launching Granola Butter.

  • How Ali worked with influencers to help spread the message about Granola Butter and amplify her brand message.

  • The role Instagram has played in her business and why it plays such a key part in her brand and marketing strategy.

  • How Ali manages her time between working full time and running a business; along with her non-negotiables for showing up as her best self.

Let’s get to the show!

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Listen to the full episode:

 

In this episode we mention: