Ep#20 :: Elise Armitage :: Ditching the 9-5 to Pursue her Blogging Dream


In today’s episode, I’m chatting with Elise Armitage - influencer, content creator, and digital marketing consultant who founded her blog, What The Fab in 2012.

Based in San Francisco, What The Fab covers travel, fashion, and lifestyle with a pinch of zest, served with a side of real talk. At the beginning of 2019, Elise left her corporate job at Google to chase her dreams of being an entrepreneur and helping women find fabulous in the everyday.

Elise and I met at the Business of Blogging panel at General Assembly and in this episode, we’re diving a bit deeper into some of the topics we spoke about at the panel.

Listen to the full episode here:


In this episode we talk about:

  • How she managed her time while side hustling and was still able to make time for her husband, friends and her well-being.

  • How her business has grown and changed in the 6 months since leaving her 9-5

  • Creating meaningful content that shares your unique perspective on topics you care about while staying true to yourself and your values.

  • The importance of staying in your own creative lane.

  • Tips to network effectively both online and offline.

  • And much more!


Elise is also generously offering Dreams for Breakfast listeners a 20% discount on her 1:1 Pinterest and Blogging consulting sessions so you can pick her brain and learn her secrets that meant she could leave her 9-5 career behind!

Email Elise: elise w-t-fab com and mention this episode to book your spot.


In this episode we mention:


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